Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
You’ve done all the hard work — got a hosting package, installed WordPress, picked a nice theme and wrote some content. You hit publish on your first post. Time to rake in that traffic, right? But, when looking for your own site in Google you can’t seem to find it anywhere. You throw your hands in the air: “My website isn’t showing up on Google, what’s going on!?” Well, here are five reasons that might explain why you can’t find your site.
1: It’s too fresh, Google doesn’t know about it yet
First, don’t panic! If your site is new, it might simply be a matter chilling out and checking back in a little while. There’s a lot of moving parts in getting your site crawled, indexed and ranked. Sometimes, it takes days or maybe even weeks for Google to discover your site.
You can look up your site with the
site: search operator in Google. Type
site:yoast.com and you’ll see a list of pages found on that domain. If you type in the full URL of a specific article, you should see only one search result return. If you see your pages, this means that Google does know about your site and has put — at least some of it — in its index. Once you discover that your page is in the index, but you think it is not performing well, you might want to dig deeper.
Do install Yoast SEO and submit the generated XML sitemap to Google Search Console to help speed up Google’s discovery process. In Search Console, you can also use the URL Inspection tool to find out how specific pages are doing. It tells you exactly how Google crawls and views your site.
As you wait, please read up on how Google works and how to start with SEO. You can also run a quick SEO audit to see if you’ve missed something.
2: You’ve noindexed your site or the piece of content
One of the most common reasons for Google not indexing your site or a specific page is because it has — inadvertently — got noindexed. Adding the
noindex meta robots tags to a page tells Googlebot that it can crawl a page, but that the results can’t be added to the index.
How to check if your page is noindexed? That’s easy, simply
This article was written by Edwin Toonen and originally published on Yoast • SEO for everyone.