69.57% – if you have an eCommerce store, that’s the average percentage of your visitors who add something to their carts only to disappear without buying.
You do all that hard work to get people to your site and convince them to browse your products…but then two-thirds of them go away without completing their purchases.
If you want to reduce that number, you need a way to reach out to those customers and bring them back to your store.
In our Retainful review, we’ll take a look at a tool that can do just that for your WooCommerce or Shopify store. We’ll focus on WooCommerce, though.
Retainful helps you recover abandoned shopping carts by sending a series of cart recovery emails. It can also help you turn one-time customers into repeat customers by sending out unique coupons for future purchases.
Keep reading for a hands-on look at everything Retainful can do and how it works…
Retainful Review: The Feature List
At a high level, Retainful aims to help you grow your store’s revenue.
The main way that Retainful accomplishes this is with abandoned cart emails. You can create your own automatic sequences that include some or all of the following features:
- A summary of the abandoned cart
- Automatic one-click cart recovery links
- A coupon to entice people to finish their orders
To design your emails, Retainful gives you a visual, drag-and-drop editor, including an option to dynamically insert information with merge tags.
Beyond that, you’ll also be able to track how much revenue you’re losing to abandoned carts and how effective your efforts are at recovering abandoned carts.
On WooCommerce, Retainful also includes tools to help you gather email addresses from anonymous visitors so that you have a chance to recover every single cart. For example, you can display a popup after an anonymous shopper adds an item to their cart or when it looks like they’re leaving your site.
While abandoned cart recovery is Retainful’s forte, that’s not the only thing it helps you with.
To drive repeat purchases, Retainful can also help you send next order coupons to shoppers who do complete their purchases. This helps you bring them back to your store for another purchase.
Again, Retainful works for both WooCommerce and Shopify. The developer is also working on a BigCommerce integration, as well as plans for Magento and Volusion. Those last three are not available at the time that we’re writing this Retainful review, though.
Retainful has a permanent free plan that lets you have up to 300 contacts.
However, the free tier lacks access to the Premium WooCommerce add-ons, which are what you need for the following features:
- Add to cart email collection popup – ensures you get an email address even for anonymous shoppers.
- Countdown timer – create urgency
This article was written by Colin Newcomer and originally published on WP Mayor.