Even the best blog content eventually runs out of steam. Facts grow outdated, instructions become obsolete, and in time, traffic stops coming in. The only way to weather the passage of time successfully is always to keep improving your blog, which includes revising its content.
Revisiting and updating your blog content periodically is perhaps the best way to make sure it never loses its value. In this article, we’ll explain why “evergreen” content is so important. Then we’ll teach you how to use the PublishPress Revisions plugin to keep your content library fresh.
Let’s get to work!
Why Your Blog Needs Evergreen Content
With the exception of some creative writing, most blog content becomes outdated over time. If you write a tutorial for a piece of software, for example, the instructions might no longer be relevant when it’s updated to a new version. Reviews can lose their accuracy as well, opinion articles often become outdated as the landscape shifts, and so on.
Ideally, you want your content to remain relevant for as long as possible. That way, it will keep showing up in Search Engine Results Pages (SERPs) and bringing in traffic during the entirety of its lifetime. This also provides you with the best possible Return on Investment (ROI) for the effort that went into producing that content.
To make that happen, you can’t simply write a blog article, forget about it, and hope that it remains “fresh”. To create real evergreen content, you’ll likely need to update or revise it from time to time. How often you do this will depend on what type of content you’re creating, and how valuable it is to your website.
This might sound like a lot of extra work, but revising content is still simpler than starting again from scratch. If you wait too long between revisions, however, the process becomes much more involved. That’s why the smart move is to schedule updates in advance, so that nothing slips through the cracks.
An Introduction to the PublishPress Revisions Plugin
WordPress already ships with a revisions system out of the box. This means that for a revisions-focused plugin to be worth your time, it needs to bring some new features to the table.
The Revisions plugin is offered by the PublishPress team, which is best known for its content calendar plugin. As you might expect, Revisions integrates seamlessly with PublishPress. However, it also works just fine on its own.
By using this plugin, authors and contributors can submit revisions for posts they have created. All of those revisions go into a queue, where editors, authors, and administrators can approve or reject the changes.
The result is a more collaborative approach to the editorial workflow, which can benefit large teams that are using WordPress to create content. If you run a blog and you intend to grow your content library as much as possible, Revisions can be a useful addition to your tool belt. That’s especially true if you’re working with multiple contributors
This article was written by Will Morris and originally published on Elegant Themes Blog.