There is no denying that video marketing is an effective tool for businesses today. Seventy-eight percent of marketing professionals state that videos have helped them to boost their sales levels.
However, for this to be the case, you must ensure you effectively use videos. So, with that being said, let’s take a look at the different ideas you can use when adding video content to your website to drive traffic.
1. Add subtitles to your videos.
Adding subtitles is one of the most effective ways of getting more people to watch your videos.
Did you know that 92 percent of people watch videos without the sound on when viewing on their mobile? After all, many people will watch videos while commuting or in a room with other people, so it makes sense for them to turn the sound off.
You may think that adding subtitles to your video will be difficult, but we can assure you that this is not the case. You can use the likes of Happy Scribe’s YouTube video transcription software to easily and quickly add subtitles to all of your videos.
With this solution, you can get the subtitles machine-generated or ask for a human to transcribe your video for you, ensuring you get the level of quality you need.
2. Leverage the help of industry experts
Not all of the content you produce for your online strategy needs to come from you. Another way you can enhance your presence and drive more people to your website is by leveraging the help of industry experts.
Try tracking down influencers or experts in your field and ask them whether they would be willing to sit down for a quick interview with you. A Q&A format is typically the best approach in this regard.
Not only is this going to provide you with a minimum of one new content asset, but it is going to help you in terms of building relationships with other thought leaders as well. You may find that they even promote the video and any subsequent posts you do in the future.
The more you do these types of videos, the easier they should be to record and get guests for in the future.
3. Use customer testimonials in your video for social proof.
Social proof is a critical ingredient for businesses today. It is about showing people that your business is the best in the industry without actually saying this yourself. People are more likely to believe it this way! After all, any business can bring big themselves up, but when your customers do this, the impact is much greater.
We are sure you are probably already using customer testimonials as part of your marketing strategy. But have you considered recreating them in video format? Of course, you always need to ensure that you get the customer’s permission to do this.
Offer some perks to make it as enticing as possible. You can create videos that contain effective customer testimonials in several different ways. For example, you can ask a satisfied customer if they would be willing to do a short
This article was written by Admira Keric and originally published on WP Pluginsify.